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Pok Ta Bowl
Branding Culture-Infused Concepts with a Fresh Twist
CLIENT BRIEF
Pok Ta Bowl is a fresh poke bowl concept in Mérida that blends healthy, customizable meals with a nod to local culture. Inspired by the Maya ball game, the brand name connects heritage with flavor. We developed the full brand identity—from naming and logo to packaging and brand book—capturing its vibrant, health-forward, and culturally rooted essence.
WHAT WE DID
We created the name Pok Ta Bowl to root the brand in Mérida’s cultural heritage, drawing inspiration from the Maya ball game. From there, we developed a vibrant visual identity—logo, packaging, and brand book—that blends tradition with a fresh, modern take on healthy dining. The result is a bold, culturally grounded brand that brings poke bowls to life with flavor and meaning.
ALL PROJECTS
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