The Lab
Design Your Own Formula
ALL PROJECTS
CLIENT BRIEF
The Lab is a nail salon in Guadalajara founded by two friends who share a passion for travel, creativity, and self expression. During their time in Europe, they discovered a new concept in beauty, spaces where clients could experiment, mix, and design their own looks. They brought that idea home, creating a studio where every visit feels like a creative experience. The Lab isn’t just about nails, it’s about individuality, community, and the joy of crafting something that’s uniquely yours.
WHAT WE DID
We developed a complete brand identity for The Lab, starting with the name, logo, color palette, and typography system. Our goal was to reflect the brand’s experimental spirit and sense of belonging. Through a clean yet playful visual language, we designed a look that feels modern, inclusive, and creative, capturing the essence of a space where beauty meets design. The result: a cohesive brand that positions The Lab as a creative hub for self expression in Guadalajara.