Sahuaro
Branding the Art of Sustainable Fashion
CLIENT BRIEF
Sahuaro is a sustainable and artisanal clothing brand that focuses on creating high-quality, eco-friendly fashion. The brand aims to combine traditional craftsmanship with modern design, offering unique pieces that are both stylish and environmentally conscious. Sahuaro needed a brand identity that conveyed its commitment to sustainability, artisanal craftsmanship, and timeless fashion.
They entrusted us with the creation of their brand, including the logo, communication, applications, stationery, merchandise, packaging, and bags.
WHAT WE DID
We began by designing the logo for Sahuaro, ensuring that it reflected the brand’s eco-conscious values while embracing a modern and artisanal aesthetic. The logo was crafted to be simple yet meaningful, evoking a connection to nature and sustainability.
We then developed a comprehensive visual communication strategy, including typography, color palette, and graphic elements that communicated the brand’s commitment to quality, craftsmanship, and sustainability. We also created applications for various touchpoints, including stationery, merchandise, packaging, and bags, ensuring that each piece consistently represented the brand’s identity.
The result was a cohesive, distinctive brand identity that perfectly captured Sahuaro’s vision of sustainable and artisanal fashion, making a lasting impression across all brand touchpoints.