Yiyi Beauty
Modernizing a Brand with Heart and Glamour
CLIENT BRIEF
Yiyi Beauty, founded by influencer Lesslie Polinesia, is known for high-quality beauty products that reflect her personal style. To refresh its image and create a more cohesive, modern presence, the brand underwent a complete rebranding. We refined the logo, developed a consistent visual identity, designed packaging and stationery, and created a brand book to align communication across all platforms.
WHAT WE DID
We began by refining Yiyi Beauty’s logo to make it more modern, versatile, and professional, while preserving the brand’s essence. From there, we developed a cohesive visual identity that reflected Lesslie's influence and resonated with her audience. This included eye-catching, functional packaging and a detailed brand book to ensure consistency across all touchpoints. We also designed branded stationery and supporting materials, resulting in a polished, unified identity that elevates Yiyi Beauty’s presence in the industry.