With.
Designing Brands That Build with Purpose and Care
CLIENT BRIEF
This woman-owned architecture and design firm specializes in the education and healthcare sectors, standing out in a space where meaningful, community-driven solutions are rare. With a focus on warmth, care, and innovation, the brand aims to create lasting impact through sustainable and creative design.
We led a full brand development process—including market research, naming, tone of voice, visual identity, and a comprehensive brand book—capturing the firm’s mission to be a trusted and supportive force in the industry
WHAT WE DID
We began with in-depth market research to identify opportunities in a space where few woman-owned firms focus on education and healthcare design. This informed our creative development, which included moodboards, naming, tone of voice, and visual exploration—all rooted in the brand’s values of warmth, care, creativity, and sustainability.
We then crafted a distinctive visual identity, including logo design and a cohesive brand book with communication guidelines. The result is a strong, purpose-driven brand that stands out for its thoughtful, community-centered approach.