Caleido
A brand crafted to celebrate the art of the table
CLIENT BRIEF
Caleido specializes in creating handcrafted dishes, offering unique and artistic pieces for those who appreciate the beauty of handmade craftsmanship. Their products are designed to enhance the dining experience, combining form and function in every creation.
Caleido entrusted us with developing their brand from the ground up, including the creation of a new logo, brand communication, and a comprehensive brand book.
WHAT WE DID
We developed Caleido’s brand identity from scratch, starting with a custom logo that captures the essence of craftsmanship and elegance. We created a detailed brand book to define the company’s visual and verbal language, ensuring consistency across all touchpoints.
We also designed applications of the brand, such as thank you cards for purchases, reflecting Caleido’s commitment to quality and the artisanal nature of their products. The result was a cohesive and visually appealing brand that conveys the uniqueness and artistic value of Caleido’s handcrafted dishes.