Kuma
Where Bold Brands Meet Everyday Beauty
CLIENT BRIEF
Kuma is a beauty market based in Colombia, offering a wide range of beauty products for everyone, from makeup to hair care. The brand is focused on providing high-quality, accessible beauty solutions that cater to diverse needs and preferences, making beauty available to all. Kuma needed a brand identity that reflected inclusivity, accessibility, and the vibrant energy of the beauty world.
Kuma entrusted us with creating their brand identity, including the logo and the development of their entire visual communication strategy.
WHAT WE DID
For Kuma, we began by designing a unique and memorable logo that captures the brand’s inclusive and dynamic nature. The logo was created to be simple yet striking, reflecting the accessibility and vibrancy of the beauty market.
We also developed a comprehensive visual communication strategy, ensuring that the brand's visual language resonated with its diverse audience. This included selecting a color palette, typography, and graphic elements that reinforced Kuma’s energetic and welcoming personality.
Through this process, we established a cohesive and attractive brand identity, providing Kuma with a strong visual foundation that effectively communicates its mission to make beauty accessible to everyone.