Cup of Cho
Designing Heartfelt Brands, One Brew at a Time
CLIENT BRIEF
Cup of Cho is a new coffee brand based in Mexico City, focused on bringing families together over a delicious cup of coffee. The brand is inspired by Sofia's family-oriented values, offering a warm, inviting experience for coffee lovers of all ages.
Cup of Cho entrusted us with the creation of their brand identity, from the logo to the overall communication strategy, visual design, and packaging.
WHAT WE DID
We developed the brand identity for Cup of Cho, starting with a unique and personal logo that features Sofia herself within a coffee cup. The logo was designed to be playful and friendly, symbolizing both the brand’s personal connection to Sofia and its family-oriented nature.
Along with the logo, we created a cohesive visual identity that included a warm color palette, friendly typography, and graphic elements that evoke a sense of comfort and togetherness. We also designed the packaging, ensuring it stood out on the shelves while maintaining a welcoming and playful look. The final result is a cohesive, charming brand identity that perfectly represents Cup of Cho’s mission to bring families together over a great cup of coffee.