Euforia
Designing Experiences That Last
CLIENT BRIEF
Smash & Bite is a dark kitchen in Mexico City specializing in premium smash burgers for delivery. They needed a strong brand identity and cohesive food packaging to create a recognizable and memorable experience.
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WHAT WE DID
We developed a bold yet approachable visual identity, featuring a handwritten-style logo that adds a crafted, personal touch, reinforcing the idea of freshly made, high-quality food. The line-drawn hamburger icon keeps the branding clean and modern while enhancing recognition.
The packaging design extends across multiple touchpoints, including burger wraps, fry containers, shake cups, napkins, and branded merchandise, ensuring a cohesive, elevated experience from unboxing to the first bite. With packaging finalized, the next steps focus on launch execution and brand rollout to introduce Smash & Bite to the market.
